ENTER THE ARTISTS' STUDIO

Pinta is a full-service agency, employing cultural interpreters, research-based strategies and imaginative ideas to practice the art of cross-cultural marketing.

OUR PRINCIPLES


When you think outside the lines, you need a set of values to keep you pointed in the right direction. Ours are simple:

We are Bold – Let's do something different and focus on groundbreaking work. We are not afraid of risk and never hinder the best ideas from bubbling to the top, regardless of where they come from.

We Cut the Clutter – We have two simple goals: producing great work, and helping achieve our clients' tangible goals. Somewhere along the way, these basic tenets got lost in our industry. Come visit any of our offices and you'll see that we are not about fancy waterfalls or award trophies. We focus on what matters most.

We Constantly Re-Invent – Today's world is moving a mile a minute. We stay connected, spot trends before they happen, adopt the latest technologies and never rest on our laurels. Pinta adapts and evolves at the speed of the marketplace.

We Respect Our Clients and Ourselves – Respect is the undercurrent for everything we do at Pinta. We respect our team and the unique contributions they bring to the table, we respect our clients and their priorities during the creative process and we respect the work itself.

We are Cultural Artists – That's why we are looking for singular talent. Each one of our employees, from a copywriter to the Controller, embodies two basic qualities: a multicultural background that informs a unique view on life and an artistic heart that brings creative flair to everyday tasks.

Powerade


Mexican Soccer Star Headlines Powerade Latino Campaign

Challenge:
Launch Powerade's first Hispanic online campaign.

Solutions:
Pinta developed a full suite of digital resources including a social media online newsroom, a Webfluentials™ network activation through outreach and influencer targeting, design of creative and the production of sports-related videos that went viral on all major social networks.

Results:
The Powerade Latino newsroom is the top search result for "sports drink" and "Latino" on Google, Yahoo and Bing, with 56 online articles or blog postings observed as a direct result of outreach. 200 bloggers or groups were personally contacted, leading to 195 mentions that included the Powerade Latino campaign

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Pfizer


"Vale la Pena" International Advertising Campaign

Challenge:
Latin Americans do not accept vaccines as a valuable preventative health tool for adults. Faced with this situation, Pinta and Pfizer set out to educate doctors, at-risk adults over age 50 and their grown children about the life-saving benefits of adult vaccination against pneumococcal diseases (such as pneumonia) by creating the Vale La Pena campaign.

Solutions:
Pinta created the campaign name and logo, printed educational materials, constructed a compelling infographic and designed a website in three languages. Three educational videos were produced for online and TV distribution that ultimately ran as 30-second spots in 12 countries.

Results:
The result was an integrated above- and below-the-line campaign that reached millions of people in one of the most at-risk areas in the world for vaccine-preventable diseases.

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Johnnie Walker


My Label is Black, Hispanic CSR Program

Challenge:
The Johnnie Walker whisky brand projects an aspirational image that inspires men to Keep Walking. This message is critical for many audiences, but none more so than a U.S. Hispanic consumer on whom the economy had taken its toll in 2010.

Solutions:
To address these challenges, the brand created My Label is Black, a Hispanic-focused CSR program to unleash the potential of Hispanic men nationwide with inspiration messages from popular Hispanic athletes and celebrities, partnerships with leading charities, a public service announcement and a Twitter donation campaign using #MyLabelisBlack.

Results:
The My Label is Black campaign stayed true to the brand's image, drew positive media attention and fulfilled our client's desire to truly give back to and support its loyal customers.

Our inclusion of popular Hispanic entertainment icons as spokespeople resulted in 182 million media impressions of our campaign's key messages from the New York campaign launch event alone.

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T-Mobile


Celebrity Endorsement for the Sidekick Skinit

Challenge:
Launch T-Mobile's new customizable Sidekick phone and drive traffic to sales website.

Solutions:
Pinta has supported T-Mobile's U.S. Hispanic marketing and communications efforts since 2008. Our team executed a campaign based on engaging online media and influencers, celebrity seeding and ultimately drawing traffic to their Skinit website where consumers could design shells for their new Sidekicks.

Results:
In less than four weeks, the campaign resulted in 85 million impressions and coverage in top Hispanic markets across the country.

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Fox Hispanic Media


Latino Entertainment, American Attitude

Challenge:
Launch a newly formed Fox Hispanic Media Group in an ever-changing and highly competitive industry.

Solutions:
Pinta launched the newly formed Fox Hispanic Media group featuring four original programming channels created specifically for the Hispanic market.

Our teams manage the ongoing marketing of MundoFox, Nat Geo Mundo, Fox Deportes and Fox Life, involving events, media relations, social and influencer outreach.

Results:
The programming line-up was well received. Thus far, 2013-2014 programming announcement has generated more than 2.8 billion impressions.

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Western Union


Restoring Trust to a Trusted Brand

Challenge:
When confronted with reputation issues in communities across the United States, Western Union engaged Pinta to conduct a robust marketing campaign.

Solutions:
Our efforts included audits among opinion leaders, a grassroots effort with consumer street teams, engaging community influencers, nationwide press outreach and ultimately regaining market share and enhanced reputation in key markets for the company. The "trust campaign" also included a national television campaign featuring real customers and real Western Union agents discussing the reasons why consumers could trust the company.

Results:
This engagement evolved into an ongoing national marketing and community outreach campaign that resulted in new friendships, renewed partnerships and improved reputation for Western Union.

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Jose Cuervo


Mixing Sport and Scholarships for Cause Marketing

Challenge:
Jose Cuervo engaged Pinta to create a communications platform for a three-year marketing campaign, using soccer as a vehicle to promote social responsibility to consumers of Mexican origin living in the United States.

Solutions:
Pinta launched a partnership with the Institute for Mexicans Abroad (IME), a non-profit organization that works closely with Mexican Consulates and Mexican Hometown Associations across the United States to sponsor its scholarship program. We also executed a series of activations across the country in the top 15 Hispanic markets.

Results:
The program was so successful, it is now a model for Diageo's corporate philanthropy and minority giving initiatives.

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Brita


Multi-Screen Customer Engagement Boosts Brita

Challenge:
Brita selected Pinta to extend its Univision reality game show sponsorship to social media channels to engage with its customers.

Solutions:
As official sponsor of "Dale con Ganas," Brita received premium product placement, mentions and access to the show's hosts, trainers and participants. The Clorox Company found its fans through an online influencer program and recruited Webfluentials™ to participate in Twitter parties that gave away Brita water filtration products and scored tens of thousands of Twitter mentions during the first program's airing.

Results:
Blog and social media reach exceeded 500,000 people in one week during the premiere of "Dale con Ganas."

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