ENTER THE ARTISTS' STUDIO

Pinta is a full-service agency, employing cultural interpreters, research-based strategies and imaginative ideas to practice the art of cross-cultural marketing.

OUR PRINCIPLES


When you think outside the lines, you need a set of values to keep you pointed in the right direction. Ours are simple:

We are Bold – Let's do something different and focus on groundbreaking work. We are not afraid of risk and never hinder the best ideas from bubbling to the top, regardless of where they come from.

We Cut the Clutter – We have two simple goals: producing great work, and helping achieve our clients' tangible goals. Somewhere along the way, these basic tenets got lost in our industry. Come visit any of our offices and you'll see that we are not about fancy waterfalls or award trophies. We focus on what matters most.

We Constantly Re-Invent – Today's world is moving a mile a minute. We stay connected, spot trends before they happen, adopt the latest technologies and never rest on our laurels. Pinta adapts and evolves at the speed of the marketplace.

We Respect Our Clients and Ourselves – Respect is the undercurrent for everything we do at Pinta. We respect our team and the unique contributions they bring to the table, we respect our clients and their priorities during the creative process and we respect the work itself.

We are Cultural Artists – That's why we are looking for singular talent. Each one of our employees, from a copywriter to the Controller, embodies two basic qualities: a multicultural background that informs a unique view on life and an artistic heart that brings creative flair to everyday tasks.

Powerade


Mexican Soccer Star Headlines Powerade Latino Campaign

Challenge:
Launch Powerade's first Hispanic online campaign.

Solutions:
Pinta developed a full suite of digital resources including a social media online newsroom, a Webfluentials® network activation through outreach and influencer targeting, design of creative and the production of sports-related videos that went viral on all major social networks.

Results:
The Powerade Latino newsroom is the top search result for "sports drink" and "Latino" on Google, Yahoo and Bing, with 56 online articles or blog postings observed as a direct result of outreach. 200 bloggers or groups were personally contacted, leading to 195 mentions that included the Powerade Latino campaign

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Pfizer


"Vale la Pena" International Advertising Campaign

Challenge:
Latin Americans do not accept vaccines as a valuable preventative health tool for adults. Faced with this situation, Pinta and Pfizer set out to educate doctors, at-risk adults over age 50 and their grown children about the life-saving benefits of adult vaccination against pneumococcal diseases (such as pneumonia) by creating the Vale La Pena campaign.

Solutions:
Pinta created the campaign name and logo, printed educational materials, constructed a compelling infographic and designed a website in three languages. Three educational videos were produced for online and TV distribution that ultimately ran as 30-second spots in 12 countries.

Results:
The result was an integrated above- and below-the-line campaign that reached millions of people in one of the most at-risk areas in the world for vaccine-preventable diseases.

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Johnnie Walker


My Label is Black, Hispanic CSR Program

Challenge:
The Johnnie Walker whisky brand projects an aspirational image that inspires men to Keep Walking. This message is critical for many audiences, but none more so than a U.S. Hispanic consumer on whom the economy had taken its toll in 2010.

Solutions:
To address these challenges, the brand created My Label is Black, a Hispanic-focused CSR program to unleash the potential of Hispanic men nationwide with inspiration messages from popular Hispanic athletes and celebrities, partnerships with leading charities, a public service announcement and a Twitter donation campaign using #MyLabelisBlack.

Results:
The My Label is Black campaign stayed true to the brand's image, drew positive media attention and fulfilled our client's desire to truly give back to and support its loyal customers.

Our inclusion of popular Hispanic entertainment icons as spokespeople resulted in 182 million media impressions of our campaign's key messages from the New York campaign launch event alone.

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T-Mobile


Helping T-Mobile connect through digital, celeb outreach and community partnerships

Challenge:
Position T-Mobile as the wireless provider of choice for U.S. Hispanics, with a number service offerings, partnerships and community events positioned for Hispanic consumers.

Solutions:
Through its Un-carrier strategies—which have included Univision Mobile, a partnership with Shakira and free data and texting to 120+ countries—T-Mobile addresses cultural relevancies unique to the Hispanic community.

Pinta has supported the company’s U.S. Hispanic marketing and communications efforts since 2008. Our team executed a campaign based on relationships with online media and influencers, celebrity seeding and ultimately drawing traffic to the T-Mobile website and retail locations.

Results:
With a mix of music concerts, events, highly specialized media relations efforts and digital marketing, Pinta secured over 1,300 coverage opportunities, resulting in tens of millions of impressions among the key demographic of tech-savvy Hispanic consumers.

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Miami Neuroscience Center


Advertising a state-of-the-art surgery that saves lives

Challenge:
Promote the advantages of Gamma Knife surgery and the experienced team at the Miami Neuroscience Center to consumers who are considering their options.

Solutions:
Pinta developed a multi-faceted advertising campaign and media buy for print, online and outdoor to reach the Miami Neuroscience Center’s key markets.

The campaign utilized striking, original artwork to bring to life a complex procedure, with impactful copy to showcase the experience of doctors performing it.

Results:
The combination of above- and below-the-line campaign reached thousands of potential patients, driving awareness of the Miami Neuroscience Center and resulting in significantly increased call volume.

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Western Union


Restoring Trust to a Trusted Brand

Challenge:
When confronted with reputation issues in communities across the United States, Western Union engaged Pinta to conduct a robust marketing campaign.

Solutions:
Our efforts included audits among opinion leaders, a grassroots effort with consumer street teams, engaging community influencers, nationwide press outreach and ultimately regaining market share and enhanced reputation in key markets for the company. The "trust campaign" also included a national television campaign featuring real customers and real Western Union agents discussing the reasons why consumers could trust the company.

Results:
This engagement evolved into an ongoing national marketing and community outreach campaign that resulted in new friendships, renewed partnerships and improved reputation for Western Union.

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Jose Cuervo


Mixing Sport and Scholarships for Cause Marketing

Challenge:
Jose Cuervo engaged Pinta to create a communications platform for a three-year marketing campaign, using soccer as a vehicle to promote social responsibility to consumers of Mexican origin living in the United States.

Solutions:
Pinta launched a partnership with the Institute for Mexicans Abroad (IME), a non-profit organization that works closely with Mexican Consulates and Mexican Hometown Associations across the United States to sponsor its scholarship program. We also executed a series of activations across the country in the top 15 Hispanic markets.

Results:
The program was so successful, it is now a model for Diageo's corporate philanthropy and minority giving initiatives.

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Florida Blue


Promoting health care solutions in a culturally-relevant way

Challenge:
Reinvent Florida Blue’s Hispanic outreach in the pursuit of better health.

Solutions:
In light of Hispanics’ weaning approval of health care reform, Pinta was tapped to go beyond translation by connecting with this important demographic through a number of digital marketing efforts, innovative events, social media campaigns and sponsorships.

Results:
In a span of less than one year, Pinta overhauled the Florida Blue Spanish-language Facebook page to engage 18,000 unique users, developed a custom app and recipe sweepstakes to foster engagement through Hispanic cuisine, hosted a summit with our proprietary Webfluentials® database that provided social media exposure of over 1 million impressions in just one day, and managed a sponsorship at Hispanicize to provide social media training to over 50 Hispanic-serving nonprofit organizations.

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